Landing page design · for review
Both follow the page structure and copy in your content document: navigation, the three-slide carousel, the launch article. Both use the approved brand palette and typefaces. They differ in how the identity is introduced, how the darker colour is deployed, and how the article is set.
Each page carries a Show design notes switch in the lower right. Leave it on and you will see small gold markers throughout. Hover or tap one to read why something is the way it is.
The notes flag anything we assumed, invented, corrected, or filled with placeholder content, and they ask questions where we need your input. The lower article grid is deliberately dummy content: you have one real article so far, and the layout you liked needs a populated grid to be legible. No statistic, name, date or dollar amount has been invented anywhere on either page.
Some photographs are stand-ins. Anything marked as an asset note is a slot waiting for a better file.
Next to that switch you will find a Palette control with two options. Newsprint is the default, because it follows what you asked for: warmer, more colourful, with darker background colours. It keeps the deep purple as your identity colour on the headings, the logo and the nib, and it uses a warm charcoal for the dark bands. Plum is the alternative, the purple-forward version, in case you prefer it. Switch between them on either page, including the photography, which retints with the palette. The finished site ships one palette, so tell us which one you want and we will drop the other.
Concept A
A Californian broadsheet. The article-forward arrangement you liked, with the page resolving into a news grid in its lower half.
Concept B
The launch as an institution unveiled. Weightier and more ceremonial at the top of the page, opening up as you scroll.